Brand Hub

Bushnell

News, press releases, and coverage of the company that brought Foresight's tour-level triscopic camera technology to the consumer market. Bushnell Launch Pro Circle B Edition, the GC3's $2,499 alter ego, the subscription model that nobody can stop arguing about, and the Revelyst-owned brand that bridges professional club fitting and home simulation.

Who Is Bushnell?

Bushnell is the consumer-facing golf brand of Revelyst — formerly Vista Outdoor's outdoor products segment, spun off in 2024. Revelyst also owns Foresight Sports (the company that makes the GC3, GCQuad, and FSX software). In July 2026, Revelyst formally launched Revelyst Golf Technology — a dedicated platform uniting Foresight Sports, Bushnell Golf, and PinSeeker under one integrated identity. Three days later, Revelyst acquired GolfLogix (40K+ mapped courses, 7M app downloads), adding GPS course-mapping and 3D VR capabilities to the portfolio. That ownership structure is the single most important thing to understand about the Bushnell Launch Pro: it is the same hardware as the Foresight GC3, sold through a different channel at a different price with a different business model.

Bushnell has been making golf rangefinders longer than most sim buyers have been alive. The Pro X3 LINK ($599) is the gold standard for laser rangefinders. The Wingman HD ($299) is a GPS speaker that clips to a bag. The Launch Pro ($2,499) is their entry into launch monitors — but unlike their rangefinders, it's not a Bushnell invention. It's a Foresight product with a Bushnell badge, priced for the consumer who balks at the GC3's $5,249 buy-once price.

The Bushnell Launch Pro uses the same triscopic three-camera system as the GC3 — same 14-megapixel sensors, same 8,000 fps capture rate, same tour-level accuracy within 1-2% of the $15,000 GCQuad. The difference is the business model: the GC3 includes FSX Play software and 25 courses forever. The Launch Pro requires a subscription ($199/yr Silver or $499/yr Gold) for full simulation features and club data. Buy the Launch Pro at $2,499. Add Gold at $499/year. Over five years, that's $4,994 — within $255 of the GC3's $5,249, and the GC3 gives you software forever with no annual payment.

The Circle B Edition (released July 2026) is the current version. It adds a 5-7 hour rechargeable battery — the one feature the original Launch Pro desperately needed — and restructures the subscription tiers from three confusing options to two clean ones. Silver at $199/yr gives you club data and basic simulation. Gold at $499/yr unlocks the full Foresight ecosystem including GSPro and E6 Connect. The hardware is the same as every Launch Pro and GC3 ever made.

Key products: Launch Pro Circle B Edition (three-camera triscopic launch monitor, $2,499, 5-7 hour battery, GC3-grade accuracy, subscription required for full features), Launch Pro Indoor (original no-battery version, still available at some retailers), Pro X3 LINK Rangefinder ($599, flagship laser rangefinder, syncs with GC3/Launch Pro for caddie-like club recommendations), Wingman HD ($299, GPS speaker with course distances and music), Gold Subscription ($499/yr, unlocks FSX Play, FSX Pro, GSPro access, E6 Connect, 25+ courses), Silver Subscription ($199/yr, club data + basic sim via Bushnell Golf app).

Notable Bushnell Coverage

GC3 Price Drop to $5,249 — What It Means for the Launch Pro (Jul 2026)

Foresight dropped the GC3 to $5,249 standalone. That makes the Bushnell Launch Pro's subscription model look worse at the 5-year mark.

Foresight GC3S Discontinued — Bushnell Launch Pro Is the Only Subscription Play Left (Jul 2026)

With the GC3S gone, the Bushnell Launch Pro at $2,499 + $499/yr is the only way to get Foresight's triscopic cameras on a subscription.

Square Golf Killed the Camera Barrier — What It Means for Bushnell (Jun 2026)

Square's $699 camera LM is forcing every brand above it to justify pricing. Bushnell's answer: better accuracy, proven cameras, ecosystem.

Square Omni Shipping Delays — Bushnell Launch Pro Is Still In Stock (Jul 2026)

While Square Golf struggles with manufacturing, the Bushnell Launch Pro sits on shelves. Availability is a Bushnell advantage right now.

SkyTrak ST MAX at $1,995 — Bushnell Launch Pro Pricing Under Pressure (Jul 2026)

SkyTrak's ST MAX dropped to $1,995, undercutting the Launch Pro by $500. Camera-based competition is heating up.

Why Launch Monitor Prices Are Dropping (Jun 2026)

The Bushnell Launch Pro launched at $5,999 in 2021. It's now $2,499. That's the story of the whole market.

Best Time to Buy a Golf Simulator 2026 (Jun 2026)

Bushnell Launch Pro buying advice — when to buy, whether subscriptions will drop, and how the Circle B Edition changes the math.

Golf Simulator Industry Growth 2026 — The Subscription Reckoning (Jul 2026)

The industry is pushing back on subscriptions. Bushnell's model faces the most scrutiny of any camera LM.

Square Golf Omni vs Bushnell Launch Pro — Expert Roundup Summary (Jul 2026)

Industry experts weigh in on the Square Omni vs Bushnell Launch Pro debate. The consensus: Omni wins on value, Bushnell wins on proven accuracy.

The Budget Launch Monitor Market Is Getting Bloody (Jul 2026)

GolfIn is dead. Square is raising prices. The Launch Pro holds steady at $2,499 — but for how long in a market that keeps dropping?

Bushnell Timeline

July 2026

Bushnell Launch Pro Circle B Edition Launches — Battery, Streamlined Tiers, Same Cameras

Bushnell refreshes the Launch Pro line with Circle B Editions — adding a 5-7 hour rechargeable battery, restructuring subscription tiers from three confusing options to two (Silver $199/yr, Gold $499/yr), and refreshing the branding. The triscopic camera hardware is identical to the original Launch Pro and the $5,249 Foresight GC3. Six major golf media outlets cover the launch. MyGolfSpy publishes a piece titled "Why The New Bushnell 'Circle B' Launch Pro Series Has Me Confused" — a reaction to the product line complexity, not the product quality. Our take: the Circle B is a clean upgrade that fixes the one real complaint (no battery) and simplifies the buying decision.

July 2026

Revelyst Acquires GolfLogix — GPS Course Mapping Joins the Ecosystem

Three days after the platform launch, Revelyst acquires GolfLogix from 8AM Golf. GolfLogix brings 40K+ mapped courses, 7M app downloads, and the first 3D VR course mapping in a GPS app. The acquisition adds on-course mapping software and data to the existing Foresight/Bushnell/PinSeeker portfolio, expanding the Revelyst ecosystem from the sim room to the course. GolfLogix maintains its Scottsdale presence as a digital studio for Revelyst Golf Technology.

July 2026

Revelyst Golf Technology Platform Launches — Foresight, Bushnell, and PinSeeker United

Revelyst formally launches Revelyst Golf Technology, a dedicated platform uniting Foresight Sports, Bushnell Golf, and PinSeeker under one integrated identity. CEO Eric Nyman: "This platform puts a flag in the ground. Revelyst is not just participating in the future of golf. We are here to lead it." San Diego becomes the platform headquarters. The move signals deeper integration of Bushnell's consumer distribution with Foresight's camera technology and software under a single operating structure — with implications for subscription pricing, product roadmaps, and third-party software access down the line.

2024-2025

Vista Outdoor Split Creates Revelyst — Bushnell and Foresight United Under One Roof

Vista Outdoor completes its corporate split, spinning off its outdoor products segment as Revelyst. The new entity houses Bushnell Golf (rangefinders, launch monitors), Foresight Sports (GC3, GCQuad, FSX software), and other outdoor brands under one umbrella. The corporate restructure formalizes what was already true — Bushnell and Foresight are sister companies sharing technology, supply chains, and go-to-market strategy. The Launch Pro's existence as a Bushnell-branded GC3 is no longer a licensing deal; it's an intra-company product strategy.

2023

Bushnell Launches Pro X3 LINK Rangefinder — GS3 Integration Creates Ecosystem

Bushnell releases the Pro X3 LINK ($599), a laser rangefinder that syncs with the GC3 and Launch Pro via Bluetooth. The LINK's "MyBag" feature pulls distance data from the launch monitor to recommend clubs — the closest thing to a personal caddie that fits in a pocket. The release signals Bushnell's ambition to build a hardware ecosystem around the GC3/Launch Pro platform, not just sell a single device. The Wingman HD speaker ($299) follows as a GPS/caddie/music device that rounds out the ecosystem.

2021

Bushnell Launch Pro Launches — GC3 Technology, Consumer Pricing, Subscription Model

Bushnell launches its first launch monitor — the Launch Pro — at $3,999 (later dropping to $2,499). The device uses the same triscopic three-camera system as Foresight's GC3 (also a 2021 release), but Bushnell sells it at half the GC3's price with a subscription model: $99/yr for Basic (limited ball data), $249/yr for Play Better (more data + app sim), $499/yr for Gold (full sim, club data, GSPro access). The launch is controversial from day one — reviewers love the hardware accuracy but question the subscription model that effectively makes the $2,499 unit a $5,000+ device over time. It becomes the most debated launch monitor in the home sim community, but also the most popular entry point for buyers who want Foresight's camera technology without the GC3's price.

2021

Vista Outdoor Acquires Foresight Sports — Bushnell Gets Camera Technology

Vista Outdoor (then-parent of Bushnell Golf) acquires Foresight Sports for an undisclosed sum. Foresight brings the GC3, GCQuad, and FSX software suite to Vista's portfolio. The acquisition is the key strategic move that enables the Bushnell Launch Pro — Bushnell gets access to Foresight's camera technology, and Foresight gets Bushnell's consumer distribution channels. It's a textbook vertical integration play that reshapes the consumer launch monitor market.

2010s

Bushnell Builds Golf Rangefinder Dominance

Throughout the 2010s, Bushnell establishes itself as the dominant brand in golf laser rangefinders. The Tour V4, Pro XE, and Pro X3 series become the default rangefinders for amateur and professional golfers alike. Bushnell also pioneers the "slope" feature (compensating for elevation changes). By the end of the decade, Bushnell rangefinders are the most recognizable brand in golf distance measurement — a brand trust they would later leverage for the Launch Pro.

1948

Company Founded

Bushnell founded by David Bushnell in Pasadena, California. The company starts as an optics manufacturer — binoculars, telescopes, riflescopes. Bushnell becomes a household name in outdoor optics over the following decades. The company enters the golf market in the 1990s with laser rangefinders, eventually becoming the dominant brand in golf distance measurement. In 2024, Bushnell becomes part of Revelyst (the outdoor products spin-off from Vista Outdoor), alongside Foresight Sports — positioning the brand to bridge professional golf technology and consumer golf hardware.