PGA Tour Superstore: Sims in All 70+ Stores

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PGA Tour Superstore has 70-plus locations across America. Every single one of them now has a golf simulator showroom.

This isn’t a pilot program. It’s not a test in three high-traffic stores. It’s every store, nationwide, as of this month.

Forbes covered it. The retail world should be paying attention. But I’m more interested in what it means for you — the guy who’s been reading reviews for six months without pulling the trigger.

The Try-Before-You-Buy Problem Is Solved

The single biggest friction point in the home simulator buying process is this: you’re being asked to spend between $500 and $15,000 on something you’ve probably never used.

You can read every review on this site. You can watch every YouTube video twice. You can cross-reference spec sheets until your eyes bleed. But none of that replaces standing in front of a launch monitor and hitting a ball.

Until now, your options were:

• Find a friend who already has one and ask nicely
• Drive to a sim facility and hope they use the same hardware you’re considering
• Buy blind and hope for the best

PGA Tour Superstore just killed option three. You can walk into any of their 70+ stores — no appointment, no pressure, no membership — and hit balls on whatever launch monitor they have set up. Talk to a human. Ask dumb questions. Then walk away and think about it.

What You’ll Find in the Showroom

The showrooms vary by store size, but the core setup is consistent: a hitting bay with a launch monitor, a net or screen, and a display showing your ball flight data.

The specific hardware depends on the store. Some have TrackMan. Some have Full Swing. Some have a mix. The point isn’t which brand — it’s that you get to experience what a launch monitor actually does before you hand over your credit card.

Here’s what you’ll learn in five minutes that no review can teach you:

How it feels to hit into a screen. The sound. The feedback. The way the ball reacts when you pure one vs. catch it thin. You don’t know what a simulator actually feels like until you hit into one.

How the data reads. Seeing your clubhead speed, ball speed, carry distance, and spin rate pop up on a screen in real time is a different experience than reading about it. It clicks in a way text doesn’t.

How much space you actually need. Stand in the bay. Take a swing. Feel the room. You’ll immediately know whether your garage has enough depth.

Why This Matters

PGA Tour Superstore putting sims in every store is the strongest retail validation signal the home simulator market has ever received.

Think about the decision chain. PGA Tour Superstore is owned by a publicly traded company (Hudson’s Bay Company spinoff). They have real estate teams, merchandising analysts, and P&L accountability for every square foot of floor space. Every foot they dedicate to a simulator showroom is a foot they can’t use for apparel, clubs, or balls.

They ran the numbers. They decided that simulator floor space generates more revenue per square foot than the alternatives. That’s not a hunch — that’s a data-driven bet on the home sim market.

And they made that bet at every single location.

The Bigger Picture

This is the third mainstream validation signal in a single week.

First, the Financial Times wrote about home simulators — not the golf press, the business press. The FT doesn’t write about toys. They write about markets.

Second, Fourteen more sim facilities opened in a single week. High schools. 24-hour lounges. Restaurant hybrids. The infrastructure is being built at a pace nobody predicted.

Now this: the largest golf retailer in the country betting that simulators are not a fad.

These three signals together tell a story. The home simulator market isn’t emerging. It’s emerged. The question isn’t “should I buy one?” anymore. It’s “which one should I buy?”

What You Should Do

If you’re within driving distance of a PGA Tour Superstore — and with 70+ locations, you probably are — go this weekend. Hit balls on a sim for 15 minutes. Ask the associate questions. See what it feels like.

You might realize it’s exactly what you expected. You might realize it’s better than you expected. Either way, you’ll know.

That’s worth more than six more months of reading reviews.

Go try one. Then come back and read the reviews with actual context. You’ll make a better decision.

Here’s the store locator. Go this weekend.