PGA Superstore: Sims in All 82 Stores

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Here’s the #1 objection to buying a launch monitor:

“I need to try it first.”

Fair. You’re about to drop somewhere between $600 and $6,000 on a launch monitor, and you’ve never seen one in person. You don’t know what the data looks like. You don’t know if you need four cameras or two. You don’t know if a radar unit works in your garage or if you need photometric.

You want to see it before you buy it.

I get it. For years, that was the biggest barrier to sim ownership that nobody talked about. You could read all the reviews in the world (and we’ve written a lot of them), but at some point you wanted to stand in front of the thing and hit a ball.

PGA Tour Superstore just solved that problem.

82 Stores. Sim Rooms in Every One.

Every single PGA Tour Superstore location — all 82 of them — now has a dedicated Golf Simulator Showroom. Not the existing hitting bays they use for club fittings and league play. Separate spaces. Built from the ground up. Designed specifically so you can walk in, compare launch monitors side by side, and hit real balls on real sim setups.

The brands you can demo:

Bushnell. Foresight Sports. Full Swing. Garmin. Rapsodo. SkyTrak. Trackman. Uneekor.

That’s not a partial list. That’s every major launch monitor brand in the home golf space. You can walk into a store in Atlanta, Dallas, or Paramus and hit balls on a SkyTrak+, then step three feet to your left and hit on a Trackman iO, then turn around and test a Bushnell Launch Pro. All in the same building. All with an associate who actually knows what they’re talking about.

This didn’t exist six months ago.

The Numbers Tell the Story

The National Golf Foundation dropped a stat that makes everything make sense: 40 million Americans now play off-course golf. That’s up 63% since 2019. Simulator and screen golf specifically? Up 154%.

Not 54%. One hundred and fifty-four percent.

The industry has been screaming for this kind of retail support. Home golf is the fastest-growing off-course segment, but the buying experience has been: read reviews online → cross-reference forum posts → buy sight unseen → hope you got it right. PGA Tour Superstore just added a real-world layer to that process.

Troy Rice, the CEO, summed it up:

“Simulator technology has become an incredibly powerful tool for that, giving players real data and feedback to practice more effectively and play better. At the same time, it has evolved into something much broader, a fun, social way for people to experience the game and, for many, a gateway into traditional on-course golf.”

CEO speak, sure. But the guy’s right. The showrooms aren’t just for buying — they’re for experiencing. And for someone who’s never hit into a sim, that experience is the difference between “maybe someday” and “let me get my wallet.”

Why This Matters for You

The demo problem is gone. Worried a camera-based unit won’t track your swing indoors? Go hit on an Uneekor Eye XO. Worried radar won’t work in your 12-foot room? Go hit on a Garmin R10. You can feel the difference in 15 minutes.

The comparative shopping problem is gone. Launch monitors aren’t cars. You can’t test drive them. Until now. You can stand between a SkyTrak+ and a Foresight GC3 and decide for yourself if the extra $3,000 gets you something you actually need.

The “am I going to use this?” question gets answered. Be honest — you’ve wondered. You’ve watched YouTube videos of guys hitting into sims in their garages and thought “am I actually the type of person who’d do that?” Go hit 15 balls on a real sim setup in a store. You’ll know by ball 10.

The wife approval problem? Yeah, this helps too. “Honey, let’s go to the store and you can see what it actually looks like.” She’ll walk in skeptical. She’ll walk out understanding why you’ve been talking about this for six months. Or at least she’ll see the space requirement isn’t as bad as she imagined. That’s progress.

What You’ll Find in the Showrooms

The setups range from the full dream to the humble starter. High-end rooms with premium launch monitors, enclosures, and projectors — the kind of build that costs $10K+ and looks like a commercial facility. And entry-level mat-and-net combos for the guy who wants to dip a toe in for under $1,000.

The associates have been trained to match you to the right package based on three things: your space, your budget, and what you actually want to do (play courses, practice, entertain). That’s the right framework. Nobody needs the full GCQuad setup if they’re putting a net in the backyard.

Full packages include:

• Launch monitor (your choice from the full lineup)
• Hitting mat (multiple options at different price points)
• Impact screen
• Projector
• Enclosure

Or you can walk in and buy just a net. They’ll set you up either way.

If you’re wondering what a complete turnkey setup looks like, check our best golf simulator packages guide — it breaks down everything from mat-and-net combos to full 4K projector builds. The PGA Tour Superstore showrooms are part of a much bigger sim facility boom — indoor sim centers, lounges, and training facilities are opening everywhere right now.

The Bigger Picture

PGA Tour Superstore is owned by Arthur M. Blank — the Home Depot co-founder, Falcons and Atlanta United owner. The company has been adding simulators to their stores for years, but this is different. This is a dedicated space with a dedicated purpose. They’re betting that home simulator golf is not a trend — it’s a permanent shift in how people play.

And they’re right.

Off-course golf participation hit 40 million last year. That’s more people than play traditional golf. The pandemic gave it a shove, but the numbers have held. People like hitting balls in their garage at 10 PM. People like playing Pebble Beach in January. People like having their buddies over for a sim night instead of spending $80 at the driving range.

Even the Financial Times — the global paper of record for business and finance — published a feature this week declaring home golf simulators “on the upswing.” Here’s what that means for buyers →

This showroom move is validation. When the biggest golf retailer in the country builds dedicated spaces for sim equipment, the market has arrived. It’s not early anymore. It’s now.

Your Next Move

If you’re in the “I need to try it first” camp — and I don’t blame you — find your nearest PGA Tour Superstore and go hit some balls. Bring your 7-iron. Bring your driver. Spend 20 minutes on three different launch monitors. You’ll know which one feels right.

And if you’re already past the “try it” phase and ready to buy? We’ve got you covered. Start with our best launch monitors guide to narrow your options, then go to the store and confirm your pick in person. Need a full blueprint? Our how to build a golf simulator guide walks you through everything from framing the enclosure to wiring the projector. That’s the ultimate buying process: research here, validate there, pull the trigger.

The excuses are running out. And that’s a good thing.

Update (July 4): Forbes has now confirmed the rollout across all 70+ locations — every single store, nationwide, with dedicated demo bays. Full story on what this means for buyers →

— Ace